Hydro74 is a Orlando based designer, otherwise known as Joshua M. Smith. The soul purpose of his career is to push the boundries in doing what he feels is relevant to the market as well as extract various elements and trends to be able to offer them up in his own personal work. He firmly believes in having set style tones, yet a sense of diversity to make any various project unique to the demands that are set forth.
Typography is far more than just a simple addition to a product or brand, it is what sets the tone for the entire piece. Each letter has a way of reacting and uniting to form meaningful, powerful words that embrace a sense of emotion or power. With that knowledge, producing pieces that best represent the needs is what Hydro74 prides itself on to help other brands find their identity and voice, philosophically and aesthetically.
Check out the full portfolio at hydro74.com.