The Hurley series was designed by Like Minded Studio which is internationally renowned for his branding and logo work. Combining their unique style with strong ideas to deliver a message, Luca Ionescu its creative director has worked alongside major brands like Zoo York, MTV America, Nike, Etnies, Reebok, VH1 and Stussy to name a few. Luca also founded Refill Magazine in 2003, a much respected niche publication for designers and artists of all disciplines. In 2006, he established Like Minded Studio, with the vision of creating cutting edge design solutions that propel brands forward. He has most recently worked as the curator of Refill Seven.